VISION & VALUES

We improve the wellbeing and the wellness of our consumers

We are not afraid to try new things, do things differently

We dare to challenge the norms of the soft drinks industry

We are honest and committed to our vision and values

We resist and fight towards anything that’s gets against our values and ethics

We keep our promises

We think like business owners

We will go the extra mile for perfection

We have positive attitude towards things

We never compromise on quality issues and we always try to add value in our activities

We work hard

We are not afraid to raise the bar high for ourselves

We communicate honestly with each other without agendas

We are after good cooperation through sharing

"All for one and one for all"

We set the base for mutually beneficial partnerships

We try hard our actions to deliver added value

We give to those that are not as lucky as we are '

We think and act humble and fair